From the PRWeek Next Conference
I had the pleasure of sitting at the “Brands with a Purpose” breakfast roundtable at the PRWeek Next Conference this morning, led by Mitch Markson, president of consumer brands and global creative director at Edelman, and Caroline Dettman, GM, EVP, and US consumer practice director at Edelman. The agency recently released the second annual “good purpose” study, which asked 6,000 consumers worldwide about their commitment to helping others and their interactions with brands that do so as well. One interesting stat: 63% of consumers say brands spend too much money on advertising or marketing and should put more into a good cause.