PR pros looking to increased ‘transparency’ and ’speed and volume’ in 2009 and beyond
Ask a PR professional what word – or phrase - he or she thinks will best describe the next year or two, and you’ll likely get a variety of answers.
When moderator Andrew Heyward, the former CBS News president, asked that question to the folks gathered at the What’s Next for the Media roundtable at the PRWeek Next Conference, most replies regarded technological advancements.
Among the answers: “transparency,” “speed and volume,” “implementation,” “keeping up,” “time management,” and “Twitter.”
