The Next Conference looks at the green movement
Jon Coifman, VP of the environment practice at Waggener Edstrom Worldwide, led the Wednesday morning breakfast roundtable about “green” issues at PRWeek’s Next Conference.
One of the main concerns for the green movement, Coifman noted, was whether or not people would continue to purchase products and brands that may cost more during hard economic times.
Discussion ranged from the role of gas prices and how they relate to energy reform, the situation facing The Big Three and their economic impact, and the perceptions of Millennials when it comes to concerns about the environment.
Two days after the conference, Coifman noted that he was “pleasantly surprised at the scope and knowledge of understanding” at the roundtable, because so many of the participants worked outside of the sector.
“People outside this space are paying attention,” he says.
